How We Work Together
A strategic, four-phase journey from discovery to launch.
Discovery & Strategy
We start where every great brand should — deep inside your business. Through a strategy intensive, we'll surface your positioning, audience, voice, and the story your visual identity needs to carry.
- ✦ Half-day strategy intensive
- ✦ Audience + positioning work
- ✦ Brand voice + messaging direction
- ✦ Strategic creative brief
Creative Direction
Before we design anything, we align. You'll receive two distinct visual directions — each grounded in the strategy — so you can choose the path that feels most you.
- ✦ Two creative directions
- ✦ Moodboards + visual systems
- ✦ Type and color exploration
- ✦ Direction selection call
Design & Refine
This is where your full identity (and website, if included) comes to life. Thoughtful rounds of design and refinement until every detail is right.
- ✦ Full identity build
- ✦ Website design + build
- ✦ Two rounds of refinement
- ✦ Weekly progress check-ins
Launch & Hand-Off
Polished, packaged, and ready for the world. You'll leave with everything you need to use your new brand with confidence — for years.
- ✦ Final asset delivery
- ✦ Brand guidelines book
- ✦ Website launch + training
- ✦ 30 days post-launch support
Roughly 8–10 Weeks End to End
Process Questions
How long does a full project take?+
Most full engagements run 8–10 weeks from kickoff to launch.
How involved do I need to be?+
Most actively at the start (strategy) and at direction selection. Otherwise, expect 1–2 hours per week.
What if I need changes after launch?+
All full projects include 30 days of post-launch support, and we offer ongoing care packages after.
Do you write copy?+
We provide direction and frameworks. For full copywriting, we can refer you to trusted partners.
What if I have an existing brand I love?+
The VIP Day or Conversion Website are great fits — we'll keep what's working and elevate the rest.
Let's Build the Brand You've Been Dreaming Of.
Strategic, elevated, and unmistakably yours.